William Hill Review

william-hillThey are one of the oldest betting brands in existence and having traded around the world for many years, William Hill are one of the first places to sign up. Trust is important when picking a bookmaker and it’s also good to see that Hills are serious about spreading their global reach.

With a license to trade in Australia, their name deserves attention but what else is there to enjoy here beyond a recognisable logo?


The rules relating to online gambling in Australia mean that William Hill cannot openly publish details of the offers and promotions that they provide. Instead, you have to be registered as a player before you can find out exactly what is going on.

For now, you could expect to get a generous welcome deal which may reach up to $100 AUD while this has traditionally been the best bookie across the world when it comes to ongoing promotions. Acca deals and free bets are part of the William Hill package and while exact details will be conveyed to you as and when you sign up, you can rest assured that value is paramount in the Hills’ philosophy.

Sporting Markets

The list of sporting markets is laid out in a very helpful manner so what you will find here is that all the Aussie favourites are listed first. AFL and Rugby League are therefore very easy to access but here is the list of available sports in full:

Aussie Rules Football, Rugby League, Baseball, Soccer, Tennis, American Football, Basketball, Canadian Football, Cricket, Cycling, Darts, Golf, Horse Racing, Motor Sport, Netball, Rugby Union, Snooker, Pool, Surfing, UFC, MMA, Volleyball.

That’s a good set of options and while there may be wider lists elsewhere, all that is really missing from the schedule are the really obscure events. And, as further evidence that William Hill are moving with the times, they are publishing markets to meet the growing demand for eSports while you can also find options for entertainment, financials and politics.


The main requirements for any Australian player are here when it comes to funding and the standard list is complimented by PayPal. As the world’s biggest eWallet, their presence gives more flexibility to both bookmaker and customer while they are joined on the list by Skrill, Neteller, Bpay and Poli.

As you would expect, you can also deposit to and withdraw from your William Hill account using any of the main debit or credit cards.

Customer Service

Help buttons are located on the top left of the home page and the link that most people will reach for is the live chat operator which can answer your queries in the shortest time. Next to that link is the support option and when you click on this, you get some FAQs plus some video tutorials.

Keep scrolling and an email address together with a telephone number – which is toll free in Australia – are displayed. Overall this is the most comprehensive set of help options that you could wish for.

History and License

William Hill were originally set up in the UK way back in 1934 and have progressed through 80 years and more to become the trusted name that they are today. Their physical betting shops are a familiar sight on the British high street but they are very much a global brand in the present day.

In Australia, they are governed by the South Australia code of practise and full details of their license are openly displayed on their website for all to read.


Having a trusted brand is undoubtedly a very positive first step for any online bookmaker and as we’ve seen around the world, a lot of the big names are among the first to move with the times. William Hill realise that in the digital age you have to give players choice with a wide set of markets and that choice then has to be backed up by value, which can come from promotions and a strong set of prices.

That’s a good combination – value and choice – so, this is a great place where Aussie punters can come and play in their own currency on their favourite sports.


  • Welcome offers and ongoing promos, details of which will be provided upon sign up.
  • All popular sports are covered with competitive odds
  • Good range of banking and customer service options


  • Maybe the list of available sporting markets could be wider but it really is hard to find any negatives with William Hill