Unibet Review

unibetUnibet originally started as a Scandinavian company and while they remain popular in that part of the world, the operator has worked particularly hard to get into territories that others may shy away from.

It’s not always easy to get a license to operate a sportsbook that is open to Australian players but Unibet have done that and they take it very seriously too so they are definitely worth looking into in terms of signing up for a new account at the one of the best bookmakers.


Things start on a very positive note here with a bonus that can take your opening credit of $20 AUD up to $100.00. This does exclude residents of South Australia, Western Australia, Victoria and New South Wales but elsewhere you can access this low entry welcome promo while there is a higher alternative.

A 100% welcome deal can be taken and this could lift your balance up to $300.00. Once again, the same states are excluded from the offer. Regular offers are available for players once you have signed up but rules state that Unibet can only tell you about them in full detail once you have registered.

Acca boosts and insurances have been published in the past so this should prove to be another productive area of the operation for Unibet customers.

Sporting Markets

Unibet continue to focus on Aussie customers by listing their favourite sports at the top left of the home page so you can easily find markets for AFL, NRL, Soccer and others. Meanwhile, the full list of available sporting events reads as follows:

Aussie Rules, Rugby League, Rugby Union, Soccer, Basketball, Baseball, Tennis, Cricket, UFC / MMA, American Football, Athletics, Badminton, Beach Volleyball, Boxing, Chess, Cycling, Darts, Gaelic Sports, Golf, Handball, Ice Hockey, Motorsports, Pesapallo, Snooker, Surfing, Volleyball, Water Polo, Winter Sports, WWE.

No matter where you are in the world, that is a seriously impressive list and you can also add eSports and specials from entertainment and politics.


Alongside the traditional set of debit and credit cards there is a fairly small set of eWallets as funding options but these do include Paypal which is the world’s biggest operator in this respect.

Also available are Poli and Bpay.

Customer Service

Click on the help button at the top of the home page and a set of information comes up which you can spend time looking around to find the information that you want. If you don’t have the time to spare however, there is a contact link which will then link into an email address or a telephone number.

Service has proved to be quick and efficient but if you do want to contact Unibet rather than find the answer yourself, the route by which you do this is quite a circuitous one.

History and License

Unibet were founded in 1997 by Andres Strom and as such they are one of the oldest brands to go online. Over 20 years they have built trust and have a good reputation for fair play that this sort of longevity can bring.

The company has also been positive about building up a presence in countries where it is hard to establish a license and Australia is one example of that. The license on question is in the Northern Territory and full details of this is displayed prominently on the website.


Unibet have to abide by certain rules and that’s why you have to be signed up before you can find out about some of the benefits but there are good promos for players to take advantage of once they have an account here.

The welcome bonus is an excellent one too if you happen to be in a qualifying state but there is long term value in standard market odds while this is a bookmaker where choice is hard to beat. The list of available sports is one of the best around and overall, there are lots of plus points to being a Unibet customer in Australia.


  • Choice of welcome offers which can earn up to $300.00 as a matched deposit although these are only available in certain states.
  • Really good choice of sporting markets here – one of the widest around
  • Good, competitive prices available to check via odds comparison sites
  • Ongoing offers available for existing customers


  • Customer service contacts can be a little hard to find
  • Some states excluded in terms of promotions