Best Australian Bookmakers

While gambling legislation in Australia is still restrictive, more and more new Australian betting sites are opening their doors to Aussie customers. With new outlets entering a crowded market, there is more choice for punters in this country than ever before but who are your better options?

Here is a run-down of the best Australian bookmakers in the market today.


As a bookmaker specifically set up to provide services to the Australian market, you know that LuxBet are going to be on your side and there is lots to enjoy across this Aussie focussed sportsbook. Established back in 2008, you can trade in AUD and there is an excellent welcome bonus waiting for new players which can earn up to $200 at the top end of the scale.

LuxBet often have some ongoing offers too which will give extra value for the life of your account while naturally, all of our favourite Australian sports are covered. Strong prices are listed for Horse Racing, Rugby Union, Cricket, Soccer and Aussie Rules Football in particular so, this is a bookie that ticks all the boxes in terms of what we need.


CrownBet is a much newer bookmaker but it’s also the fastest growing outlet here and has enjoyed significant growth since its inception in March 2015. One of the reasons for that is an excellent set of promotions and while there wasn’t a welcome deal on the table as of May 2017, they publish one of the biggest sets of ongoing offers anywhere on the web.

So, the value is in a long term relationship with this bookie where you can get regular free bet deals plus bonuses on various accas. Once again, all the popular Aussie sports get great coverage, with excellent prices across the board and, you can access your winnings instantly when you sign up for the CrownBet ATM card. Welcome deals have been issued in the last and this may come back in the future but don’t be put off as the ongoing promos offer superb value.


A welcome deal that could stretch all the way up to $250 is going to get anyone noticed and that’s the first thing that will attract punters to this Aussie specific bookie. 100% Australian owned and run, they were established in 2013 so they have some history and have proved to both popular and trustworthy in that period.

There is a good set of payment options for Australian customers and strong customer service while ongoing promotions are here, subject to a regularly changing roster. Add in all the sports that are popular in this country and you have another great Aussie all rounder.


One of the reasons Ladbrokes gets so much attention and custom is their history, which stretches back over 100 years. With that kind of longevity, you get a name that you can trust and that’s certainly a good start in any business relationship.

There’s much more to things here with a welcome deal that can give you a $100 AUD match on your opening credit while free bets and enhanced odds deals also give you extra value. And, as such an established brand, you can easily check Ladbrokes’ prices on the main odds comparison sites to know that they are more than competitive on all the core Aussie sports.

William Hill

Another operator with a history that stretches back for decades, William Hill became one of the more recent additions to the Australian portfolio when they took over from sportingbet in 2003. Licensed in the Northern Territory, they have that famous name to rely on and the trust that it brings but they have answered all the needs of the community here.

Things get underway with a welcome bonus that can give you $100 in free bets in return for an opening credit of $30.00 and from here, there are lots of ongoing offers with acca insurances and price boosts across a choice of sports. Aussie favourites such as footy, rugby, horse racing and cricket are given extensive coverage with strong prices in all of those events.


Unibet may have originally launched in Scandinavia but they have a separate .au site which has everything for the Australian betting community to enjoy. There is a particular emphasis on horse racing here with all the top meetings covered and competitive prices from all the Grade Ones downwards.

The higher welcome offer is only available to players in certain states but if you do qualify this reaches up to an excellent $300 AUD while those in other states can still claim up to $100 for just a $20 credit. Once again, ongoing deals plus great prices in all sporting markets make this another obvious addition to your Australian betting portfolio.


10Bet may be a newer brand but they have been online for over 10 years and in the digital age, that’s almost a lifetime! The welcome offer at $500 is a stunning one and that’s enough on its own to get a big customer base. Ongoing deals are plentiful too and there is a busy casino which has proved to be popular with sportsbook customers.

Across the world they are known chiefly for their promos but 10Bet have just made it onto the odds comparison sites and early signs are very promising. They are really strong on soccer in particular but all prices are sound and there are lots of side markets too if you want to look away from the straight result betting.


Set up in the UK in 2000, Bet365 were one of the very first internet only bookmakers to establish themselves as a household name. They have achieved this mainly because they were one of the pioneers of in-play betting and, although you can’t access that online in Australia, there are lots of benefits that you can enjoy.

These start with the welcome offer up to $200 and there is a smaller set of ongoing promos too. Where Bet365 really score however, is with their prices which are consistently high no matter what sport you are looking to bet on. They declare very early too so you are not waiting around to get the prices on your chosen ante post event and, if you’re looking for a very wide set of side betting including some of the more obscure options, this really is the place to be.


We all know Betfair because of their exchange and a different way of betting which could get you better prices on a number of events. If, however, you are more comfortable with the sportsbook approach then this very much an operator to consider. There may not be so many ongoing offers here but that may not be such a bad thing when you consider that the welcome deal is worth a very healthy $200 for new players.

The choice of markets is good too with 26 listed as of May 2017 and even though they may claim that the exchange prices are higher, constant monitoring of the odds comparison sites shows that you can still get excellent value on the standard sportsbook. With great prices in a wide set of markets, Betfair, like all the bookies on this list, are excellent partners for anyone betting from Australia.